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NHLers featured in playful 'Just Like You and Me' promos
Feb 12, 2007, 1:51 PM EST

NEW YORK -- Twenty NHL players - including NHL superstars Alex Ovechkin of the Washington Capitals, Sidney Crosby of the Pittsburgh Penguins and Brendan Shanahan of the New York Rangers - are featured in the NHL’s latest “Just Like You And Me” TV spots. Two 30-second promos, set to debut during next Sunday’s NHL on NBC game broadcasts and in the upcoming days on VERSUS, TSN and local affiliates, offer a humorous look at NHL players going about their daily activities just like “you and me,” with a caveat that they are also really good at hockey.

In the “NHL Road Trip“ ad, NHL players revert back to their mischievous youth travel hockey days:

- Ovechkin orders enough room service for an entire team and has it delivered to Crosby’s room

- Shanahan and Montreal Canadiens defenseman Sheldon Souray throw water balloons off their hotel balcony

- San Jose Sharks forward Joe Thornton raids a maid’s cart of complimentary chocolates

- Goaltenders Roberto Luongo of the Vancouver Canucks and Ryan Miller of the Buffalo Sabres pester a sleeping Marty Turco of the Dallas Stars

- Brothers Eric Staal of the Carolina Hurricanes and Jordan Staal of the Pittsburgh Penguins have a pillow fight

- Calgary Flames defenseman Dion Phaneuf, Chicago Blackhawks forward Martin Havlat, Ottawa Senators forward Patrick Eaves and Boston Bruins forward Phil Kessel race luggage carts on a hotel floor.

An extended version developed for the internet includes scenes with forwards Justin Williams of the Carolina Hurricanes, Martin St. Louis of the Tampa Bay Lightning, Dany Heatley of the Ottawa Senators and Brian Rolston of the Minnesota Wild playing floor hockey in a hotel room. The players filmed the ad, which was written, produced and directed by NHL Productions, during the NHL All-Star Celebration in Dallas.



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I found the Sedins' one to be quite predictable really. When they said "twins" and knowing that it's about the NHL, I immediately knew what was going to happen.

I'm not sure how these commercials will help the image of the NHL. They should have come out with this stuff last ear. It may be a little late.

Also the new "My NHL" adverts are much better too. I didn't like the generic Black and Red NHL jerseys that they had last season. I think they blew it there.
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