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Associated Press
Jan 28, 2007, 2:39 PM EST


NEW YORK (AP) -TV watchers didn't exactly warm up to the NHL's midweek All-Star game, which experienced a 76 percent drop in household viewership from the previous All-Star game in 2004.

Wednesday night's game in Dallas drew a 0.7 Nielsen rating on Versus, the cable channel formerly known as OLN. The game was viewed in an estimated 474,298 households and by 672,948 viewers, down from the 1,985,000 households that saw the 2004 All-Star game on a Sunday afternoon on ABC.

Wednesday's most-watched show, American Idol on Fox, drew an estimated 37 million viewers in the 9 p.m. hour.

The NHL ratings drop-off was even greater when compared to the 2000 game in Toronto, which was watched in approximately 2,681,000 households on a Sunday afternoon - or more than five times as many homes as were tuned in Wednesday.

While Wednesday's game was the most-watched cable show that night in Buffalo and Pittsburgh, it did not place among the top 20 cable shows in NHL markets such as New York, Los Angeles, Atlanta, Washington and Miami. The 7.1 rating in Buffalo was by far the largest in any U.S. market.

In host city Dallas, the game was only the 18th most-watched cable program with a 0.5 rating. The national rating is the percentage of U.S. television households tuned to a program, and each point represents about 1.1 million homes.

In Canada, the estimated audience on CBC was 1.238 million, up about 6 percent from 2004.

The All-Star game wasn't held in 2005 because of the season-long labor dispute or in 2006 because of the Olympics.
 

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76%!!!

Holy scrap! :eek:

I think the mid-week all-star game was yet another error on the NHL's part. Should have kept it on the weekend. :(
 

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The NHL really shot themselves in the foot. The ASG should have been this past weeekend during the off week before the superbowl.

It was a big chance for the league and as we can see from the TV#'s they totally blew it.
 

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Some more numbers on the ASG:

New York Times said:
"Last Wednesday’s N.H.L. All-Star Game found 691,000 viewers on Versus, a huge falloff from the 2.7 million on ABC when it was last played, in 2004, and a still steeper drop from the 6.5 million who watched in 1996 on Fox. The game should have been on NBC, where it could have received the wider exposure compared with Versus, which lacks full cable distribution."
 

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That's just wacked. Not even in the millions.

I agree that it would have helped to sir the game on NBC, though I don't like that they don't start airing NHL games until January. :(
 

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Discussion Starter #7
The whole thing is crazy, especially when they keep saying that everything they do is about selling the game in the United States!!

Selling the game is airing the ASG on a channel which only part of the U.S. can get, how ridiculous is that!! :dunno:
 
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